Data Science Meets A/B and Multi-Arm Bandit Testing in SAS Customer Intelligence 360
(04-09-2025)

Deel dit bericht

Attention SAS Customer Intelligence 360 users: did you know there’s a smarter way to prove the value of analytically driven customer targeting? Experiments and testing in marketing provide opportunities, such as A/B and multi-arm bandit testing. While A/B testing is a well-known marketing tactic, multi-arm bandit testing, in comparison, is more adaptive – instead of splitting traffic evenly, this method dynamically shifts for better, real-time performance. Plus, hear how other SAS Customer Intelligence 360 users are leveraging best practices in modeling with testing for smarter results.

Sept. 4
9 a.m. – 10 a.m. ET

Register

Tags:

Data, Data Science

Company:

SAS

Gerelateerde Berichten

Nieuwsarchief

Partners