Satyam Arora is Head of Commercial Analytics at Philips and in this role he is responsible for getting actionable insights with data analytics that will result in competitive advantage for the company. Before joining Philips, Satyam Arora held significant roles as Head of Market Forecasting Strategy at Philips, Chief Financial Strategist at Rafferty Capital Markets, and M&A and Equity Analyst at Langham Capital. In this interview he recaps his experience and talks about the five-step approach he will present at the Data Expo.